Another offline medium that is part of digital marketing is "bulk SMS" and most companies prefer bulk SMS as a digital strategy. All companies should be aware that bulk SMS has many advantages that cannot be ignored. Now you know that bulk SMS is a good digital strategy, but how to implement it in business will be your next question.
So I'm here to explain the 5 tips to use bulk SMS effectively for your business.
- Use character limits
As you know, a text message consists of 160 characters and if you go beyond 160, your message will be segmented into 2. Make sure to write a compelling text within 160 characters
Add a call to action, such as a promotional link or using the discount code you submitted. Always try to communicate the important message in the first 30-40 characters, as this is what an average phone will display before the text opens. To make sure you don't exceed your character limit, use this sms length calculator to check your character limit.
- Promote offers and promotions
Bulk sms is the best way to reach your customer at the right time and place. When you are running a seasonal discount, it helps to take advantage of mass SMS in Nigeria. I'd rather run an email campaign first and end up with lower open rates, but this is not the case with texting. 90% of text messages are opened within 3 minutes of receipt, this makes your customers aware of the timely seasonal offers that your customers can use. Implement a strong call to action so customers can't resist your offer.
- Follow the regulations
The ideal goal of every business is to earn more revenue, but for the greed of early profit, businesses take shortcuts to drive sales, such as buy bulk SMS or databases and using for marketing purposes. In many countries it is prohibited, but there is still a practice for buying and selling databases. The best way to use a genuine database is your customers opt-in solution, you should also inform your customers on how to opt out of receiving text messages.
Promotional SMS can useful content only be sent between 9AM and 9PM., While transactional SMS can be sent at any time throughout the day. You must know all the regulations that apply in your country, since breaking them will cost you a bad reputation for your business so that you can buy SMS online.
- SMS automation
Bulk sms is not only intended for customer engagement, it is also a great strategy to be more customer friendly than the competition. When choosing the bulk SMS service provider, you need to ensure that you receive an easy-to-use interface and a powerful API so that you can easily integrate your software into CRM. Most e-commerce relies on bulk SMS and increases the chance that a customer will buy from you again.
If you are a travel agent or have a consultation service that deals with booking appointments, then you can buy SMS online or get an automatic confirmation by text message should help your client not to miss an appointment of yours and similarly it also comes with e-commerce.
- SMS for daily tasks
If volume improves your external communications, it is also beneficial for internal communication. You can use SMS alerts to inform your employees of important meetings. Only one SMS can be used to remind your employee that you are always on the go from one customer to another. The best part about bulk SMS is that we don't need the internet to receive a text message. There are many more ways that you can use bulk SMS for your business, which is much more profitable these days.